There is a growing group of people who are paying a small fortune to clone their pets. But while scientific advances have allowed the practice to become more commercialized, the process itself raises ethical dilemmas. Although clones contain the same genetic material, they are not the same animal – after all, they do not carry the same memories and experiences that turned the original beings into lovely pets. It’s like resetting a phone: while the model and technology are the same, all data is erased.