Oct 23, 2024
Knocking Trump Is Making A HUGE Impact On The Election, But Not How You Think
Vice President Kamala Harris made the most gains by talking about economic concerns of voters and stalled as she pivoted toward knocking former President Donald Trump.
- 20 minutes
What do you think about
where we are right now?
I can't call it.
- And I'm not.
- Asking you to call it.
I'm just asking you to help us understand.
Like, where is that momentum going?
It is heading towards Trump.
But what's interesting is that with Harris
focused on why she should be elected
president, that's when her numbers grew.
She's had the best 60 days of any
presidential candidate in modern history.
[00:00:18]
And then the moment that she turned
anti-Trump and focused on him and said,
don't vote for me, vote against him,
that's when everything froze.
And if she continues just to define this
race as vote against Trump, she's going
to stay where she is now and she may lose.
[00:00:35]
Sound advice from pollster Frank Luntz,
who has noticed,
like pretty much everyone else,
that the Harris campaign has in fact
made a pivot in the type of messaging
that they've engaged in
during this presidential campaign.
And since that pivot was made, she has
kind of been paralyzed in the polling,
[00:00:55]
and Donald Trump has been able
to close his lead or close her lid,
I should say, on him nationally
and in some of these swing states.
So it's certainly concerning.
We have less than two weeks to go
in this presidential election,
and early voting has already taken place.
[00:01:12]
In fact, there's a record number
of early votes in states like Georgia.
And so it might be too late
in some instances
for Kamala Harris to change course.
But I think it would be better for her to
change course now rather than continue on.
But there is some good news on that end.
[00:01:28]
So please stick around for the examples
that I'm going to show you.
Now, look, her campaign lately
has consisted of yes,
campaigning with neo cons like Liz Cheney.
You guys all know how I feel about that.
I think that that's a mistake.
But there's also a lot of negative
campaigning, very similar to what we saw
[00:01:47]
from Joe Biden in regard to Donald Trump.
So, for instance,
there's a new Harris campaign ad where you
have like, this ominous, you know,
disembodied voice that warns about
what will happen in a second Trump term,
that it will be worse than his first.
[00:02:04]
He's going to be surrounded
by loyalists who will only enable him.
Then you have certain rally events,
like the one that recently happened
in Erie, Pennsylvania,
where she warned about project 2025.
So you get the point.
You know, it's more negative messaging,
which is pretty different from the joyous,
[00:02:23]
positive, optimistic messaging
we saw from Harris once she was named
as Joe Biden's replacement.
She also has called Trump increasingly
unhinged, and she says that Trump poses
a threat to our fundamental freedoms.
Now, look, whether you agree
with that message or not, put that aside.
[00:02:40]
Right.
This is about what is working in terms of
persuading the electorate to support her
over Donald Trump, or over the decision
to just stay home or write in a candidate.
And so today, she actually held a press
conference where she repeated former Trump
[00:02:57]
chief of staff John Kelly's claims
that Trump is a fascist.
Take a look.
He said he wanted generals
like Adolf Hitler had.
Donald Trump said that because he does
not want a military that is loyal
[00:03:13]
to the United States Constitution,
he wants a military that is loyal to him.
He wants a military who will be loyal
to him personally, one that will obey
his orders even when he tells them
to break the law or abandon their oath
[00:03:31]
to the Constitution of the United States.
So again, you know, these types
of stories, these types of statements
about Donald Trump
coming from the Harris campaign
are obviously the types of statements
that would concern Democratic voters.
[00:03:47]
But Democratic voters
are already on Kamala Harris's side.
They're already planning to vote for her.
So it's really about the undecided voters,
and that's what the pollsters
have been focusing on.
And they've realized
that there are pretty much no gains for
[00:04:03]
the Kamala Harris campaign as she engages
in the negative campaigning.
Again, you can agree
with what she is saying.
You can agree that Donald Trump
is a threat to democracy.
That is different from whether or not
that messaging is persuasive
[00:04:19]
to the undecided voters.
And now, clearly resorting to shaming,
by the way voters has been
counterproductive to some extent.
I'll give you the example of Obama
telling black male voters that, you know,
if they're hesitant
or don't want to vote for Kamala Harris,
[00:04:37]
well, it must be because they have
an issue with sexism or misogyny.
I'm paraphrasing clearly.
And look, I'm going to be honest,
I'm actually kind of shocked at
how angry people got after that statement.
I know I personally would be annoyed
if, you know, I came out and said,
[00:04:54]
oh, I'm iffy about Kamala Harris
and someone accused me of being sexist
or racist or something like that.
I'd be annoyed by that for sure.
But in previous presidential campaigns,
there has been a lot of shaming
from the Democratic Party,
from the Democratic campaign.
[00:05:10]
And I tend to feel
like to some extent it works.
But it didn't work when it came
to Obama's statements about, you know,
young black male voters.
And so there was an interesting
segment done by MSNBC.
Alex Wagner talked to some voters
at a barbershop.
[00:05:28]
Obviously, this is anecdotal evidence.
It's not indicative of how all black males
in the country are feeling.
But I think what they had to say
was worth listening to.
So let's take a look.
Obama made remarks on the campaign trail.
He was at a stop,
I think Pittsburgh, right.
[00:05:46]
And he said, I think there's some brothers
out there who are on the fence and they're
saying it's because of this or that,
but I think I'm paraphrasing here,
but it's because they have a problem
electing a woman as president.
I was deeply offended, and it felt like
a moment where it's like, you inwards,
[00:06:02]
better get in line and do what we say.
And it felt like the him as the czar of
the Democratic Party, coming down to say,
go get these n-words in line.
And the general tone of it was disgusting.
It was abhorrent.
I don't respect it.
I didn't like nothing about it.
[00:06:18]
And Kamala, two days after that is like,
we love our we love our black men.
We have programs and things
that we're rolling out for them.
And she rolled out policy.
Good cop, bad cop, you know,
because I'm tired of the good cop,
bad cop, but I'm tired of it.
[00:06:34]
I thought that point
about the good cop bad cop was just
so observant because it's so true.
And, you know, not only in this
specific case, but you see that play out
in congressional issues all the time.
[00:06:50]
You know, when you have various factions
within the Democratic Party debating
the passage of legislation, you see the
good cop, bad cop nonsense all the time.
In fact, when Biden's agenda was being
debated among Democrats in the Senate,
[00:07:05]
remember, the bad cops were
the Kyrsten Sinema and the Joe Manchin's.
But there was a whole host
of other Democratic corporate Democrats
in the Senate
who certainly were not on board with some
of the social safety net programs
that Biden purported to be in favor of.
[00:07:21]
So I totally hear that when they
talk about good cop, bad cop.
But anyway, I also want to note
that in that conversation,
there were individuals, young males,
who said, yeah, there is to some extent
an issue of sexism in the country.
So they made general comments about that.
[00:07:38]
But overall, all of the feedback
that I have seen since Obama, you know,
kind of tried to shame black voters into
supporting Kamala, it's been negative.
And so I think that there is
limited utility to that type
of negative campaigning as well.
[00:07:54]
So what are people looking for?
I don't think that it's really
that difficult to figure it out.
People are looking for a message
that gives them hope, something
to look forward to, a reason, a policy,
something to latch onto that voters can,
you know, cite as their reason for
why the candidate that they're voting for,
[00:08:14]
they believe will make their lives better.
And I do think that Kamala Harris
started out that way.
I don't know why she made the pivot, but
the pivot has not worked out well for her.
It is reflected in the polling.
And I want to give you
even more information about this,
because as you guys all know,
[00:08:30]
when you look at the polling in regard
to what the priorities are for the voters,
what's at the top of that list
every single time?
The economy.
It's the economy, stupid.
Like it's not rocket science.
And so there was an interesting poll done.
[00:08:48]
This was a data that was compiled
by the center for Working Class Politics
in partnership with YouGov.
And they recently tested
various political messages on workers
of every kind blue collar workers,
voters in battleground states
[00:09:04]
in the battleground state of Pennsylvania.
They also polled, you know,
professionals, white collar workers.
You guys get the point.
And they wanted to see, okay, what kind
of messaging from Kamala Harris would
actually appeal to these American workers.
[00:09:21]
And it is pretty incredible to see it
because it seems pretty intuitive.
But I hope that Harris's campaign
is getting this message.
So here's what they found.
Economically focused messages
and messages that employed a populist
[00:09:37]
narrative fared best relative to Trump
style messages about Biden's competence.
Immigration. Corporate elites.
Critical race theory. Inflation.
Election integrity and tariffs.
Meanwhile, Harris's messages
on abortion and immigration
[00:09:54]
fared worse than any of the economic
or populist messages we tested,
which is an interesting finding because
obviously the rollback of reproductive
rights has been a massive political
liability for the Republican Party.
[00:10:09]
That was certainly the case
in the midterm elections.
And I think Democrats were kind
of banking on that still being the case
for the presidential election.
I still think
that it's a powerful message.
And I have no problem with Kamala Harris
talking about reproductive rights
[00:10:25]
and what the rollback of those rights
has done to women
in many red states across the country.
So I'm not telling her to drop that.
But the point is, the economic messaging
really did reign supreme according to what
the participants of this poll were saying.
[00:10:41]
Let's get to some more of it.
So yet no message was as unpopular as the
one we call the Democratic threat message.
It was the least popular message among the
working class constituencies Harris and
the Democrats need most among blue collar
workers, a group that leans Republican.
[00:11:01]
The Democratic threat message
was a whopping 14.4 points underwater
relative to the average support
for Trump's messages.
That's that's a big deal.
That is a very big deal.
[00:11:16]
Now, the the study
didn't really go into why that is.
Like, why is it that the threat
to democracy messaging isn't really
working out well for the voters?
It could be, you know,
a an element of fatigue, right?
[00:11:31]
Hearing the same message
and the same, you know, scare tactics
starts to lose its effectiveness.
The more and more you hear it,
that's a possibility.
It could be that some voters
just don't believe it for whatever reason.
And look, we're talking about blue collar
workers who tend to lean Republican.
[00:11:48]
So maybe they're more primed
to not believe a message like that.
So why don't we take a look
at left leaning voters that participated
in this polling among more liberal leaning
service and clerical workers,
it was also the least popular message,
finishing only 1.6 percentage points
[00:12:08]
ahead of the Trump average.
Even among professionals, the most
liberal of the bunch and the group that
liked the message the best, the message
barely outperformed Trump's messages.
That is insane.
Like, I would not have predicted that.
That is incredibly surprising.
[00:12:26]
But the opposite is true when it comes
to economic populist messaging,
because people are going to worry about
what's happening in their personal lives,
and they're going to worry about their
personal finances and whether or not
they are thriving before anything else.
[00:12:42]
And remember, guys,
I think this is just my speculation.
So this was not included in this polling.
But my concern is that as our political
system becomes more and more corrupt
as a result of, you know, campaign
[00:12:57]
finance laws and how unlimited, you know,
corporate money and billionaire money
can flow into these super PACs
as a result of members of Congress
trading individual stocks and essentially
being able to make decisions that,
in the end, really do enrich them.
Personally, I think Americans just don't
have warm, fuzzy feelings about how
[00:13:18]
this democracy is working out for them.
And so when you constantly talk about
like, oh, this is a threat to democracy,
I think there's some portion
of the electorate that looks at our
political system and thinks, this hasn't
really worked out so well for me.
I'm worried about what's happening
in my bank account.
[00:13:33]
I'm worried about being able
to fund my children's education.
You know, these are bread and butter
issues that obviously tend to concern
American voters more than anything else.
So let's get
to some more information here.
[00:13:49]
So you know, the opposite is true
when it comes to the economic populist
messaging, as I mentioned,
so strong populist messaging that combined
progressive economic policies
with strong condemnation of billionaires,
[00:14:05]
big corporations and the politicians
who serve them actually performed the best
with all workers, all workers.
That includes blue collar workers,
service workers, clerical workers,
and even professionals.
Because guess what? Work is work.
[00:14:20]
Work is work, people. All right.
Does it matter what your job is?
People are going to want to know that
if they're putting in the 40 hours a week,
if they're busting their butts,
if they're doing overtime, they want
to make sure that they're going to be
able to afford a decent life, a good life.
[00:14:38]
And, you know, inflation is something
that is being held
against the Democratic Party because
inflation became a problem under Biden.
I think that it's unfair
to blame Biden to some extent.
I wish he had done something
about the price gouging
as the price gouging was happening.
[00:14:54]
So I do think that he deserves
some of the blame.
But what I believe Kamala Harris needs
to do to kind of overpower the negativity
that comes along with the inflation
is to be specific and and clear
about what she intends to do to improve
[00:15:09]
the economic conditions for Americans.
Among independents, the strong populist
message was best received,
and this is what matters the most.
Guys, the independent voters,
the swing voters, the undecided voters,
they're the ones that both campaigns
are trying to appeal to right now.
[00:15:25]
So let me give you the rest of that.
So while the Democratic threat
message was least favored,
only Democrats strongly preferred
the Democratic threat message, and even
then it was among their least favorite.
[00:15:40]
So Kamala Harris isn't trying
to appeal to Democratic voters.
They're going to show up.
They're going to vote for her.
She needs to appeal
to the swing voters and undecideds.
Now let's get to some more where,
you know, the writer of this piece,
Dustin Guastalla, I think, concisely
summed up what the issue is here.
[00:16:01]
He writes that if Harris loses,
it'll be because the campaign
and the candidate represent a party
that is now fundamentally, fundamentally
alien to many working people.
A party so beholden to the contradictory
mix of interests that in the effort
[00:16:18]
to appease everyone and offend no one,
top strategists have rolled out a vague,
unpopular and uninspiring pitch
seemingly designed to help them
replay the results of the 2016 election.
That very last line
I don't agree with entirely.
[00:16:33]
I think Hillary Clinton
and the way that she campaigned in 2016
was actually far worse.
But I do think that Kamala Harris
has the ability to pivot back
to something more inspiring,
and I hope that she can get
a little more specific about how she plans
[00:16:49]
to basically improve the economic
conditions for all American workers.
Now, here's the good news
in an NBC news interview, Harris clearly
seems to be getting the message about,
hey, your pivot wasn't so great.
You need to pivot back. Take a look.
[00:17:05]
Our new NBC news poll
shows that more voters think
that the Biden administration policies
have hurt them rather than help them.
And I wonder, are the last four years
an obstacle to you in this race?
Here's how I look at it.
First of all, let me be very clear.
[00:17:22]
Mine will not be a continuation
of the Biden administration.
I bring my own experiences,
my own ideas to it, and it has informed
a number of my areas of focus, most of
which are onto your point lowering costs.
So part of my plan includes
what we need to do to bring down the price
[00:17:37]
of groceries, including the work I will do
dealing with price gouging, something I
dealt with when I was attorney general.
Something I will deal with going forward.
All right. There you go.
She's obviously trying
to differentiate herself from Joe Biden.
She understands that, you know,
saying things like,
[00:17:55]
oh, I wouldn't do anything different isn't
going to work to her advantage considering
how unpopular his presidency has been.
So I like that she opened
with making that distinction.
And then she immediately talked
about economic policies.
Now, I mean, grocery store inflation,
like when you go to the grocery store.
[00:18:13]
Yes, groceries are more expensive
than they were in 2020, for sure,
but inflation has slowed down.
And I don't know if she's
actually going to do something about it
when she gets elected.
But that's beside the point. Right.
Policy is different
from the politics she's trying to win.
[00:18:30]
And so focusing on an economic message,
I think is far better than talking about
how much you love Liz Cheney.
And she was also asked about
whether she thinks sexism is a problem.
And honestly, I like this answer the most.
Take a look.
You've been reluctant to lean into
to talk about the historic nature
[00:18:47]
of your candidacy on the campaign trail.
Why is that?
Well, I'm clearly a woman.
I don't mean to point that out to anyone.
The point that most people really care
about is, can you do the job, and do you
have a plan to actually focus on them?
[00:19:03]
There is a big gender gap in this race.
Fewer men support you right now
than they did President Biden.
Some of your allies have suggested
there's sexism at play.
I wonder, do you think
there is sexism at play here?
Let me just tell you something.
You've come to my events and you will see
there are men and women at those events.
[00:19:20]
So the experience that I am having
is one in which it is clear
that regardless of someone's gender,
They want to know that their president has
a plan to lower cost, that their president
has a plan to secure America in the
context of our position around the world.
[00:19:37]
Do you not see sexism
as a factor in this race at all?
I don't think of it that way.
My challenge is the challenge of making
sure I can talk with and listen to as many
voters as possible and earn their vote.
[00:19:53]
I thought that was great.
I thought that was perfect.
She didn't take the bait.
She didn't do
what Hillary Clinton loved to do,
which is constantly whine, woe is me.
You know, I'm running a perfect campaign
and it's because of the sexism
or it's because of Russia
and it's because of the others,
[00:20:08]
and it's because of the electorate.
I don't think that's a winning message.
I love that Kamala Harris
didn't take that bait.
I think that that was perfect.
So stay away from shaming people.
Give them an optimistic future to look
forward to and talk about how you're going
[00:20:24]
to make their lives better.
Okay, we've heard the negative stuff
about Trump.
We all know. Everyone knows.
It's just it's not working
because I think it's so repetitive
and people are looking for something
positive to look forward to.
[00:20:40]
They want a reason to vote
for Kamala Harris as opposed to,
voting for Harris because they have
a reason to vote against Donald Trump.
I think people are fatigued
from that as well.
So I thought she handled
that NBC news interview really well.
[00:20:55]
You should check the whole thing out
and let me know what you think
in the comment section.
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