Dominion Voting Systems filed a defamation lawsuit against My Pillow CEO Mike Lindell, which argues he spread false information by claiming its voting machines rigged the 2020 U.S. presidential election.

According to the Wall Street Journal, Dominion Voting Systems is seeking more than $1.3 billion in damages. Dominion cites statements by Lindell on social media and media appearances, and his two-hour long film pushing baseless election claims called “Absolute Proof.”

“He is well aware of the independent audits and paper ballot recounts conclusively disproving the Big Lie,” the complaint by Dominion states. It goes on to accuse Lindell of exposing Dominion to “the most extreme hatred and contempt,” adding that his statements “were calculated to—and did in fact—provoke outrage and cause Dominion enormous harm.”

Dominion, which suppies election equipment used by 40% of U.S. voters, says that allegations by Lindell and others have irreparably damaged its reputation and jeopardized its contracts with state and local governments.

But at the center of the lawsuit, Dominion alleges that this was all a ploy by Lindell to spike up pillow sales.

“Lindell—a talented salesman and former professional card counter—sells the lie to this day because the lie sells pillows. [Lindell’s] defamatory marketing campaign” has increased MyPillow sales by up to 40 percent," and "Lindell’s campaign is “redirecting their election-lie outrage into pillow purchases,” the complaint reads.

"This is a positive update because he’s finally getting some lashback for spreading lies about the election," said Ana Kasparian. "Defamation lawsuits are difficult to prove, however this was a pretty good case considering all of the overwhelming evidence saying there was no wrongdoing in the elections," she added.

Co host Ryan Grim agreed. "You have to be very careful about what you say about powerful people to make sure it's accurate. Malice can also mean you had every reason to know what you are saying was a lie," he said.

Mike Lindell, on the contrary, is not unhappy about the lawsuit. Speaking to The Wall Street Journal he said, “I have all the evidence on them. Now this will get disclosed faster, all the machine fraud and the attack on our country.”

But Dominion Chief Executive John Paulos says Lindell is crying wolf, yet again. “Despite repeated warnings and efforts to share the facts with him, Lindell has continued to maliciously spread false claims about Dominion, each time giving empty assurances that he would come forward with overwhelming proof,” he said.

Grim and Kasparian pointed out that witholding evidence about election fraud results in treason. So if he had proof of election proof, the fact that he is witholding it for so long can itself be punishable.

"This is either treason or defamation - take your pick, Mike Lindell," concluded Kasparian.

On the other hand, Rudy Giuliani, who also faces a 1.3 billion lawsuit from Dominion, boasted that he was ready for a fight. But then sources say that he spent a whole week trying to avoid the serving, the Daily Mail reported.

Tom Clare, an attorney for Dominion, spoke to the Daily Mail. “Giuliani evaded in-person service of process for nearly a week. It took numerous attempts, at both his home and office, before we were able to successfully serve Giuliani on February 10,” he said.

Another source gave the Daily News a detailed account of how it went down.

"On Feb. 7, a pair of process servers and Giuliani got into an awkward standoff. That morning, the doorman to the building waved to a Ford Explorer SUV parked down the street. Giuliani got in the passenger seat and closed the door as a process server lunged forward with a bag full of documents," the Daily News reports.

"For the next two days, the process server failed to intercept Giuliani…. The process server left the bag in front of Giuliani’s building. “These documents now belong to Giuliani,” the process server declared."