France pushes to cut down on emissions by requiring the automotive industry to suggest greener transportation alternatives in commercials. John Iadarola and Jayar Jackson break it down on The Damage Report.
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Read more here: https://www.thedrive.com/news/43727/france-will-require-car-ads-to-tell-people-to-walk-or-bike-instead?utm_source =pocket_mylist
"Whether it's cigarettes or alcohol, many governments have legislated that companies must warn consumers of the negative effects of their products. This is often achieved on packaging or required in advertising. France is now intending to bring such measures to the automotive industry, forcing carmakers to supplement ads with messages about greener transport alternatives, as reported by CTV News.
Coming into force on March 1st, the legislation is the product of years of lobbying from French environmental groups. The law requires the mention of one of three statements in any given advert. Roughly translated, these are "For short journeys, walk or cycle," as well as "think about carpooling" and "Take public transport daily.""
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