The San Antonio Zoo is doing a Valentine’s Day fundraiser where people can name a vegetable, cockroach, or rodent after their ex-partner or terrible boss and watch it be fed to the zoo animals. There’s even an upgraded option – the first 20 donors to give $150 to the campaign can get “an individualized video message of your cockroach, rodent, or veggie being fed to one of our animals for you to send to your not-so-special someone,” according to the zoo.

Some say it’s a creative way to raise funds for wildlife, but others say it goes too far.